Selling Metro Vancouver, Fraser Valley & BC Luxury Real Estate?

(July 13, 2015 )

THE BC HOME HUNTER GROUP REAL ESTATE TEAM l YOUR URBAN & SUBURBAN HOMES & LAND SELLING EXPERTS BCHOMEHUNTER.COM  VANCOUVERHOMEHUNTER.COM  FRASERVALLEYHOMEHUNTER.COM  NORTHVANCOUVERHOMEHUNTER.COM  WHITEROCKHOMEHUNTER.COM  LANGLEYHOMEHUNTER.COM  CLOVERDALEHOMEHUNTER.COM  WESTVANCOUVERHOMEHUNTER.COM  PITTMEADOWSHOMEHUNTER.COM  BURNABYHOMEHUNTER.COM  COQUITLAMHOMEHUNTER.COM  DELTAHOMEHUNTER.COM  MAPLERIDGEHOMEHUNTER.COM  PORTMOODYHOMEHUNTER.COM  SURREYHOMEHUNTER.COM  SOUTHSURREYHOMEHUNTER.COM FORTLANGLEYHOMEHUNTER.COM MORGANHEIGHTSHOMEHUNTER.COM #BCHOMEHUNTER.COM

Selling a luxury home is undeniably in a class of its own. Realtors, such as our team at BCHH, that deal with this niche market can attest to the importance of marketing in an established business network and affiliate sources in order to facilitate a sale. A higher price point equals higher expectations so in order for the buyer’s expectations to be met, your home has to measure up against the preconceived standard of a superior constructed and finished home.

Our sales manager Mandeep Sendher and our team explain that "outside is the new inside." The first thing a buyer is looking for when they view our online photos, video tour or pull up to your property is whether or not your home represents the price tag through its curb appeal.

Whether it's a massive British Properties home, historic Shaughnessy mansion, South Surrey waterfront acreage or a Highpoint equestrian estate in Langley an extremely well landscaped yard and property is imperative to first impressions and an impressive backyard space leaves a lasting one. Container plants add beautiful welcomes to entrance ways and patios where potential buyers enter and exit the house. Add a fresh layer of mulch to garden beds. The colour provides a dramatic accent to surrounding plants and creates a visually pleasing display. Shape up shrubs and give overgrown trees a trim. Power wash patios and exteriors and restain stairs and surfaces that are faded. Most luxury properties of these calibre have professional gardening services so there is no issue.

Showcase your interior to its highest potential. The staging of a BC luxury property involves creating an exceptional theme within a neutral palette with powerful pops of color compliments. Hiring a professional home stylist can make a huge difference. The staging company can rework your own furniture and art decor or can bring in furniture, lighting, artwork, plants, and all accents if required. Staging will transform any home into a stylish, must have that appeals to the luxury buyer. High end buyers are especially visual, so a fabulously staged home will help them to envision themselves amalgamated into the space. Yes, our real estate team at BCHH work with some of the finest home stagers in the industry.

We cannot stress this enough - do not overprice high-end real estate. With the hot real estate market in Greater Vancouver and the Fraser Valley, sellers may think that they can push the price tag slightly higher to give themselves some wiggle room. From a luxury home standpoint, this may represent a substantial increase and should be avoided. To remain competitive the property should be offered at market value keeping aligned with price per square footage for the area. No one is more aggresive but also professional that our BCHH team in the strategizing and marketing of all our client properties however even the finest luxury property on earth won't sell if it is ridiculously overpriced.

Effective advertising and marketing requires exposure through a multitude of channels including print, online, and social media. Professional photos and a virtual tour is a must have. In addition, promoting the community and neighborhood and the entry into a particular way of life can be a desirable motivator for potential purchasers. Further, our team's BCHH brand, signage and industry leading marketing creates credibility and BCHH has an established network inclusive of other realtors including our 24 BC Sutton West Coast offices. We leverage our business network to help gain traction and get our sellers properties the high-end buyers and their agents to set up a private viewing of your home. Public and Agent Open houses, where agents and potential buyers are personally invited to a catered 'preview' event can be extremely successful.

Listing, staging, marketing and ultimately selling high end real estate requires expertise, experience and strategic negotiation skills. It can also take flexibility on the part of the seller. I have experienced high end real estate deals come down to the furniture item that was requested by the buyer to “sweeten” the deal. Although an insignificant portion of the cost, it helped the buyer establish an emotional connection to the home. BCHH has our own "drone" for conducting unique flyovers to aid offshore and out of town buyers in peaking their interest of our clients properties over the competition.

Most realtors just go through the motions, will list your property at any price just to get the listing and then throw a low impact sign in the ground in the hope that someone else comes along and sells it for them! Take a look at our main web site and dozens of landing pages, our very unique and customized signage, social media, multiple levels of marketing platforms throughout many lower mainland cities and regions. We are just some neighbourhood realtor, we are a full time team of real estate industry professionals that market everywhere in Metro Vancouver, the Fraser Valley, West Coast and B.C.

Feel free to call or email our real estate team anytime with your questions or if your considering the purchase or sale of any Metro Vancouver, Fraser Valley or B.C. real estate, 604-767-6736.

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Selling Metro Vancouver, Fraser Valley & BC Luxury Real Estate?

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